pleasure

The civilized person has lost some of the practical uses of a sense of smell, such as the sniffing of the opponent or the traces of an animal, but, on the other hand, this has developed to a very large extent the aesthetic and pleasure aspect.

Odor and delight combine in food and essences. Wine guides understand the meaning of the aroma or “bouquet” when tasting a wine from a particular crop In fact, what we think is a taste sensation is 80% odor. We can only taste sweet, sour, salty and bitter, but we rely on the delicate sensitivity of our nose to convey the nuances of “aroma,” for the development of which the modern man has put so much energy into it. He has succeeded in completing the concept of erotic smells with the pleasure he derives from the smell of a fragrant flower and creating a “perfume” embodying both delight and attraction.

This “relationship with pleasure” today has reached a high level of complexity (mostly on commercial reasons) thanks to the use of fine fragrances in air fresheners, shampoos, soaps and many other items of our daily life. The smells act even subconsciously. It has been shown that the customer in all cases prefers the flavored product to the non-aromatized, although the fragrance is not always perceived consciously.